The original idea was simple: ingredient based skincare with a clinical approach to give people the freedom of adapting the product to their needs, always based on information and knowledge.
The first thing that became rather clear was that in order to stand out from a market full of similar conceptual brands I needed to steer away from pastels, bubbly aesthetics as well as monochromatic, straightforward ones à la The Ordinary.
After looking at several options we came across a series of drawings and information relating to the medieval philosophy of alchemy. From this world we would not only build the visual identity but also the name, an allusion to Nicolas Flamel the French scribe and potential alchemist.
Taking inspiration from the alchemic symbols for the essential elements and the creation process of the philosopher's stone, a set of icones were selected and adapted to suit the colorful, clean aesthetic of fl.mel.
The simple, ingredient focus to product design of the brand needed to be reflected in a thoughtful, meaning driven way thus uniting the concepts of modern medicine with ancient alchemy, transformation through science.
Our retinol serum restores bounce, resilience and helps diminish the appearance of fine lines while also helping to even skin tone and texture — without the associated redness and irritation. fl.mels key product, it takes inspiration from the core goal of alchemy, the philosopher’s stone, the elixir of eternal life. We like to think it’s like a reboot of your skin, going back to its healthiest, most youthful state!
Everyday, your skin is bombarded with environmental aggressors and can have a hard time fighting them off on its own. This sunscreen is lightweight and an essential step in fl.mel’s skincare regimen. To ensure the sunscreen stood out from the other products in the line a distinct color was chosen as well as a more “on-the-go” design that would allow customers to re-apply easily throughout the day.
This super-absorbable oil will quickly sink in and calm signs of sensitivity, evening out the skin without leaving a greasy feeling after whilst also diminishing the appearance of fine lines and wrinkles. Appropriate for all skin, including the most sensitive, our replenishing oil contains great concentrations of antioxidants which help the skin defend itself against pollution and damaging environmental free radicals.
