BRAND IDENTITY & PACKAGING
Zéphyrée
Role
Graphic Designer
Time Frame
3 Days
Project Type
Personal
Main Tools
Illustrator & Photoshop
Zéphyrée is the feminin reimagining of Zephyr, a gentle, warm breeze which in turn takes its name from Zephyros, the greek god of the West Wind.
Zéphyrée is an all natural, organic and vegan brand primarily focusing on teas and candles; providing their customers with a moment of relaxation, a way back to nature.
The inspiration for the brand identity came from its origins: it had to embody the natural aspects of their ethos as much as the calm nature of this western wind while still being appealing and aesthetically cohesive.
Logo & Variations
The logo is an amalgamation of both key concepts for the brand: a compass signifying the western wind and a dandelion being gently blown away representing the natural aspects of the brand. Nature being softly carried towards the customer.
Abstractions and variations of the logo were made to accommodate for different supporting graphics: backgrounds, colours and to maximize legibility. The goal was to create a set of imagotyopes that would help the customers identify the brand with ease, regardless of the product at hand.
Capturing the Essence & Philosophy
As said before, the core of the brand is its nature driven focus. I wanted to create an identity that would ensure people felt at ease when interacting with Zéphyrée, a brand that felt both luxurious as well as accessible, serious and playful, safe and handmade.
Colour & Typography
The heart of Zéphyrée - Organic Teas
The main products of Zéphyrée are their teas, which come in five varieties as well as in two different sets of packaging: recycled carton and collectors aluminium. The packaging had to be distinctive yet similar enough that customers would want to purchase both whilst still feeling each was unique and special. A sample of the tea is showcased in both designs as are customized drawings of the key ingredients composing the blends.
The tea blends are: Hibiscus & Rose, Chamomile, Autumn Chai, Earl Grey and Verbena.
A moment for yourself - Vegan Candles
The design for the candles was created with the teas in mind to provide a sense of unity and cohesiveness to the brand.
Once again handmade drawings of the key component of the product were created to both allude to the natural origins of the brand as well as to the small business feel Zéphyrée has.
The candle scents are: Lavender, Verbena and Freesia.
Revitalising Scents - Nature Inspired Perfumes
Perfumes being the last product to be launched by Zéphyrée, the designs were kept rather minimal choosing to focus rather on the packaging than on the bottle graphics.
The aim was to provide customers with a sense of luxury upon purchasing, the unboxing feel, but to keep the bottle designs simple as the scents the perfumes have are light and breezy, meant to feel like a soft perfume on the skin and not an overpowering cologne.
The perfume scents are: Freesia and Rosewood.
